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Slackivism

August 3, 2009

“The best Web campaigns may be those that don’t pretend to ask anything high-minded of their participants. FreeRice, a Web site developed by the U.N. World Food Programme, offers a game that helps players learn English and shows them ads to raise money for sending rice to poor countries. This may not be glamorous, but at least it gets some work done.”
Morozov on the superficiality of many web campaigns.

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