Skip to content

Pie all over sleb chef Martin’s face

September 17, 2009

CELEBRITY chef and ballroom dance botherer James Martin has incurred the wrath of cycling enthusiasts this week after alleging to have driven some off the road in a car test in the Daily Mail.
Martin apologised a couple days later after an online and twitter campaign from the great and the good of the two wheel world where even the chef’s wikipedia entry was hacked none to sympathetically. Leading the charge with a display of Alexander Pope-like wit was triple Olympic champion and Tour de France hero Bradley Wiggins whose Twitter feed was at times a tour de force in spleen venting, ‘James Martin TV chef, The word cock springs to mind, stick to Ready Steady Twat mate,’ was perhaps the most sophisticated offering.
However what lay at the heart of Martin’s terrible piece was an obvious ambition to become the next Jeremy Clarkson. He described cyclists as Harriet Harman voting herbal tea drinking hippies dressed like Spiderman in a piece that was less Gonzo journalism and more Gonzo from the Muppets.
No, really, all these tired cliches stacked up and hubris lay thick on the floor.
So not only is he guilty of not knowing the British electoral system (do they all really live in Harriet Harman’s constituency?) but also of mistaking all cyclists as trendy lefties and then advocating that the retired Smedlington-Smees from Mail land do the same.
He was guilty of a crassly simplistic journalistic contraction: of contrasting polarised elements of the story by tying together the supposed green, eco credentials of the Tesla electric car with running green, eco warrior cyclists off the road. It was in his mind populist subversive irony. Just, not done very well.
But his ultimate journalistic sin is in providing a tired and testy retread of the work of another pantomime dame motoring hack as boneheaded as himself. It also illustrates the growing narrowness of commentary in a national press where everything has begun to ape itself.
It’s what happens when you give a civilian to do a journalist’s work.
Anyway, what is a chef doing vacuous journalism for? You’d never get journalist writing vacuously about food… ah, ummmm.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Arts, Health and Wellbeing in the Community

Culture, Space, Technology: A Platial Journal

A 'Platial' perspective on daily life

Record Shop Shots

Looking for a vibe on a cheap fix

Boston College Subpoena News

The Belfast Project, Boston College and a Sealed Subpoena

Bella Caledonia

it's time to get above ourselves

Enda Guinan | Social

Sensible Social Media

David Hewson

Telling tales from around the world since 1995

two step

two of us in step, most of the time

Voice of the Belly

It's just a blog, not a tablet of stone

Little Sheffield Guitar Studio

Professional Guitar Tuition in the heart of Meersbrook, Sheffield

Tales from inside the age of digital news

An ever-changing journey through digital news media

W[r]ite Noise

Belfast-based arts and culture musings

Shakespeare Couldn't Email

And by and by clean starved for a look...

Irish Election Literature

... what you maybe meant to keep...

The Broken Elbow

A View of the World from New York and Belfast (Public PGP Key: 210D6F47)

%d bloggers like this: