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PODCAST – Spincycle: the future of sports journalism?

February 26, 2013

Spincycle

A BRILLIANT digital  magazine featuring some of the best stories from the cycling world in the North West of England has just published its second edition.

Spincycle, the brainchild of photojournalists James Maloney and Dan Kenyon, is a breath of fresh air, because it brings together the heroic tales of Merseyside’s great cycling figures with stories of the current pros and top amateurs, as well as offering an insight into the rituals of the less talented on their club runs.

I love it because it is a beautifully designed, well written and down-to-earth look at a sport that often slips under the radar of the mainstream media usually fixated on the exploits of the professional ranks.

Its ability to turn up great stories that are never likely to make the mainstream agenda is really refreshing. Where else would you read of the exploits of Stan Brittain, a 70-something Scouser who rode the Tour de France in its late 50s and early 60s golden age?

It proves that in the digital age, with a modicum of know-how and bucket loads of enthusiasm, you can produce a beautiful product that reaches people globally. Already cycling enthusiasts across the world are paying attention to a magazine focussing on largely amateur cyclists based in, and around, Liverpool.

I spoke to editor James about its genesis, why cycling encourages such great journalism and his tips for enthusiasts who want to produce their own magazine.

You can listen to or download the podcast here.

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